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Rugged Interactive - Making Exercise Exciting

Rugged Interactive is based in Fowey, Cornwall. They have one simple goal: combine intuitive design and technology to create fitness equipment that is as fun as it is challenging. 

Founded in 2009, Rugged Interactive design and manufacture interactive, inclusive fitness equipment. Motivating through gamification, their products are suitable for all ages and abilities, and can be utilised in youth and adult gyms, physical rehabilition, elite sport training and more.  Rugged Interactive offer a wide range of products, including cardio walls, interactive climbing walls, and TriggerTrac, which works alongside an obstacle course/parkour track. They are designed to be challenging for the mind as well as the body, and give you a full, versatile workout. 

If all of this is sounding a bit familiar to you, it may be because you remember seeing founder Simon Heap on Dragon’s Den - he impressed Dragons Deborah Meaden and Peter Jones, walking away with a total of £100k.

The company has recently opened a satellite office in Bristol, and is focusing on new networking and expansion opportunities.