Then & Now - Rugged Interactive

Around this time last year we featured Rugged Interactive within a spotlight piece as part of the DisruptSW initiative. They shared a little bit about what they do, where they are at, their Product, People and Potential. 

A year later we’ve again caught up with Harry Stevens, Managing Director at Rugged Interactive to find out about what’s happened since we last spoke and to capture and share some “truly imaginative stories” and how thinking differently can set you apart. 

Disrupt SW: Can you share the story behind the core and true origin of your business?
Harry Stevens:
When my co-MD Simon Heap set up Rugged Interactive he was working with UKSport as a consultant and designing products for lots of their Olympic teams: - cycling, sailing, bobsleigh and others. It was clear to him that what separates elite athletes from the rest of us was an unbreakable inner motivation, no matter what the barriers.  So by leveraging gamification and combining it with engineering and custom fast digital electronics he was able to innovate and create products that motivate people to improve their fitness and general health, quickly, easily and whilst having fun.


DisruptSW: Has Rugged Interactive released any new products or services since we last spoke in 2017?
Harry Stevens:
We released a new multi-sports interactive target game at the beginning of 2018. This has already been installed in over 10 trampoline parks around the world and will soon be installed in a sports hall in the South West. We are about to release a trampoline specific interactive WallRider challenge game which will facilitate the ‘walk-the-wall’ challenge. We are also in the process of designing a new Memory Game for dementia sufferers into the rehabilitation and health markets. We expect this to be launched in January 2019.

We now have products all over the world and have expanded further into Europe (including Spain, France, Germany, Denmark, Sweden and Turkey) the Middle East, China, Colombia, Australia, the US and Canada. 

We have also progressed further into medical and health markets, with particular focus on brain injury and dementia sites.

Our team has doubled in size since last Autumn. We now have 10 employees in the South West and a new Business development Manager covering the UK and Europe.

Last year our turnover doubled from the previous year to 1.3 million. We sold products to over 200 customers around the world and have developed new partnerships with distributors in France, China, Spain and America. We expect our turnover to reach 1.8 million for the current financial year. We have worked with sport and fitness brands including Anthony Joshua Boxing, Anytime Fitness, Olympic Lyonnaise and Thirty Nine Monte Carlo.

Disrupt SW: …and what’s in the pipeline for Rugged Interactive? What’s on the horizon? 
Harry Stevens:
We have recently started a study in a dementia specific care home in Spain. This will be used as a trial site to better understand how our product the CardioWall can reduce and reverse the onset of dementia. 

We have also installed one of our products into the Team GB Boxing gym at the English Institute of Sport in Sheffield. This product has been specifically installed for Anthony Joshua who will be using it as a training tool for reaction time, peripheral vision, hand-speed, stamina and punching accuracy.


Thank You for sharing!